Google offers personalised and instant News with its Google News. Google news relies on the existing data that Google stored about your interests and your search habits.
Over the last few years Google has invested a lot in Artificial intelligence, Deep learning and NLP. It is working to integrate most if its products with AI to improve the experience.
Now Google launched the latest version of Google News for iOS users and it is powered by Artificial intelligence for news recommendation.
This would pose a serious threat to Apple news as Google is capable of recommending accurate news as it knows more about you than anyone else.
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